In 1952, Clarence Edison Fikes – for whom CEFCO is named – opened a single Texaco filling station in his small, rural hometown of Cameron, Texas. Needless to say, Clarence Edison Fikes (commonly known as, “C.E. Fikes”) had a humble start. However, C.E. Fikes also had an enormous vision, tireless passion for success, and a tenacious drive to make his customers happy. With his fundamental Main Street values like hard work, passionate customer service, community involvement, and honorable motivation (along with a few breaks along the way), CEFCO’s founder set the stage for the company’s success.