CEFCO Convenience Stores launched a new private label payment method, the CEFCO EasyPay Card.

The CEFCO EasyPay Card will allow consumers to receive a fuel discount on every gallon of fuel purchased. By linking the CEFCO EasyPay Card to a checking or Netspend account, consumers can use the card at the pump and in store.

To kick off the new program, CEFCO is offering a 20¢ per gallon discount on fuel purchases at participating stores through September 12^th, 2017. Following this introductory period, the CEFCO EasyPay Card will allow consumers to save up to 6¢ per gallon on an on-going basis.

“We are excited to launch our first branded payment solution, the CEFCO EasyPay Card” said Raymond Smith, President of The Fikes Companies. “The launch of this program will allow us to offer a compelling fuel discount to our customers as we continue to grow loyalty around the CEFCO brand.”

CEFCO operates over 220 locations in 7 states.